Mystery solved.
Michael Hellwig, a marketing analyst at Brisbane based online department store dStore - has been flushed out as the person who advertised a bogus job at eLance.com.
The job was for a journalist to write for a new Australian ecommerce blog, up to nine a hours a week. The ad attracted at least two responses from freelance journalists.
But the job isn't genuine and Hellwig is just wasting their time.
Hellwig isn't actually identified at eLance as the advertiser but when eCommerce Report contacted him he confirmed that the new ecommerce blog at http://www.ecommerceworld.com.au/ was his, but said it was just an experiment in search engine optimisation.
Later, after the invitation for job proposals at eLance was pointed out to him, Hellwig changed his tune, and said that he'd exaggerated the job.
As if that weren't bad enough, Hellwig also said that the new blog had nothing to do with his dStore job.
But one of the stories the site carries is about dStore, and its planned push into bricks n mortar retailing.
The story gives no indication that the publisher is a dStore employee and only adds to the general bad odour around this site.
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