Australian retailers' ecommerce incompetence is part of the reason why News Ltd cash-box, Netus, has partnered with US online retailer, CSN Stores to set-up Buyster.
So said former Microsoft executive and Netus co-owner, Daniel Petre, in the AFR this morning.
Buyster is a local knock-off of CSN. It is using the exact same approach that, in just six years, has built the US company into a business with $US200million in annual sales.
Or in other words, Buyster is setting a range of online stores targetting niche markets, and using the same centralised online infrastructure.
In the US the company has more than 200 online stores, including luggage.com.
In Australia Buyster has already opened four online shops; lighting, barstools, mountsandstands and kitchenware. Office-chairs will be the next to come online.
According to Petre, Buyster is a joint-venture with CSN and one of just five investments that Netus has made since it was set-up a few years back.
For more information see our upcoming eCommerce Report story at www.ecommercereport.com.au or go to www.buyster.com.au
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